General Manager


  • Provides enthusiastic and effective leadership to develop highly productive and loyal employees.
  • Designs, reviews and approves compensation plans for all employees.
  • Holds regularly scheduled managers meetings to ensure that every department is operating efficiently and profitably.
  • Hires, trains, and motivates all dealership department managers.
  • Leads and directs the performance of all dealership department managers.
  • Plans dealership operations for the coming year and submits to the dealer for approval.
  • Meets with the comptroller/office manager monthly to review departmental forecasts for consistency with the annual forecast.
  • Meets with managers individually to develop monthly and annual financial and strategic goals and objectives; and to review performance versus budgets/goals.
  • Monitors the daily operating control, recommending improved courses of action where necessary.
  • Provides dealer with accurate reports on the financial condition of the dealership.
  • Ensures that the monthly financial statement is complete, accurate, and submitted on time to relevant parties.
  • Develops and maintains a good working relationship with lending institutions and manufacturer personnel.
  • Communicates management policies and procedures to all employees and ensures that they are understood and followed.
  • Reviews all requests for training, approves those which are appropriate and consistent with the dealership's goals for professional/technical ability and advancement, and monitors their effectiveness.
  • Coordinates with the business office to ensure that records and analyses are maintained accurately.
  • Develops marketing strategies and assists in creating effective, cost-efficient advertising programs.
  • Resolves any customer complaints that department managers are unable to rectify.


  • Experience Required: Minimum of 4 years (desired 10+ years) experience as a General Manager of a high line, luxury or performance automotive dealership; or equivalent history of combination of education and professional accomplishments.


Bachelor's Degree : Required

Licenses Required

Valid CA Driver License, Valid CA Sales License

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